Tony Molla is vice president of communications for the National Institute for Automotive Service Excellence (ASE) in Leesburg, VA. With over 35 years experience in the automotive industry, Tony held positions at all levels, including technicians, service manager, store manager review of parts of the sale of new cars and automotive technical writer and maintenance manuals for Chilton Book Company. He is the author of over a dozen books on the tools and car care. Before joining ESA in January 2000, Tony spent nine years as managing editor of the magazine Motor Age and Auto Body Repair News (ABRN).
ASK PATTY: Can you tell us about your work and your position at the National Institute for Automotive Service Excellence (ASE)?
Tony: I am responsible for all corporate communications, internal and external ESA. These include things such as press releases, industry presentations, trade shows and content on our site. I’ll take care of our consumer awareness efforts, which include free terms of consumer publications such as newspapers and magazines across the country. I also manage our outreach programs that involve our sponsors in several areas. The most important is our participation in NASCAR Craftsman Truck Series, where we sponsor, Ted Musgrave, No. 9 Team ASE / Germain Racing Toyota Tundra. We also have smaller sponsorships with the Aeroshell aerobatic team, with a presence at air shows around the country, and a sponsorship of three Professional Bull Riders in the PBR series. We also have a golf course “Team ASE program, our ASE certified professionals who places run their vehicles. I am also the editor of the New Tech ASE, our publishing house that more than 500,000 subscribers in the first instance of ASE certified professionals and our partners from the industry comes together.
» Read more: Opportunities for Women in Automotive Industry – Interview With Tony Molla